Saturday, November 10, 2012

Welcome to Permanent Beta (Book: The Start up of You)

Post taken from http://www.thestartupofyou.com/


Welcome To Permanent Beta

We are all works in progress. It doesn’t matter whether you are a recent graduate, a seasoned professional, or a reinventing yourself mid-career. Great people, like great companies, are always evolving. They’re never finished and never fully developed. Each day presents an opportunity to learn more, do more, grow more. Permanent beta is a lifelong commitment to continuous personal growth. It is the mindset of every entrepreneur of life.

Book Description

February 14, 2012
A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley's most innovative entrepreneurs.

The career escalator is jammed at every level. Unemployment rates are sky-high. Creative disruption is shaking every industry. Global competition for jobs is fierce. The employer-employee pact is over and traditional job security is a thing of the past.

Here, LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today's competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you.

Why? Start-ups - and the entrepreneurs who run them - are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage.

These are the very same skills professionals need to get ahead today. 

This book isn't about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to:

Adapt your career plans as you change, the people around you change, and industries change.
Develop a competitive advantage to win the best jobs and opportunities.
Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. 
Find the unique breakout opportunities that massively accelerate career growth.
Take proactive risks to become more resilient to industry tsunamis.
Tap your network for information and intelligence that help you make smarter decisions.

A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.

the book can be found at: 

http://www.amazon.com/Start-up-You-Future-Yourself-Transform/dp/0307888908/ref=sr_1_1?s=books&ie=UTF8&qid=1352546813&sr=1-1&keywords=the+start+up+of+you



What People Say About The Start-Up of You

Being an entrepreneur isn’t really about starting a business.  It’s a way of looking at the world: seeing opportunity where others see obstacles, taking risks when others take refuge. Entrepreneurship has always driven innovation in the private sector, but increasingly it’s essential to progress in government and the nonprofit sector, too.  Whatever career you’re in – or want to be in – The Start-Up of You holds lessons for success.
Michael Bloomberg, Mayor, New York City and founder Bloomberg, L.P.
Everyone, women and men alike, needs to think big to succeed. This is a practical book that shows you how to take control and build a career that will enable you to have real impact.
Sheryl Sandberg, Chief Operating Officer, Facebook
The Startup of You describes how to take a start-up approach to building a life: start with an idea, and work over your entire career to adapt it into something remarkable. This book distills the key techniques needed to succeed.
Jack Dorsey, cofounder, Twitter and cofounder, Square
The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world.
Joi Ito, Director of MIT Media Lab
Forging a fulfilling career is one of the most important – and often, most difficult – challenges in building a happy life. The Start-Up of You is crammed with insights and strategies to help each of us create the work life we want.
Gretchen Rubin, Author of The Happiness Project
Silicon Valley revolutionizes entire industries through the way we work. It is now time to export our playbook to the rest of the world. The Startup of You is that key playbook: it will help you revolutionize yourself and achieve your own career breakout.
Marc Andreessen, venture capitalist and director at HP, Facebook, and eBay
A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur – not in a particular company – but in the most important enterprise of all: one’s own life.
Cory Booker, Mayor of Newark, NJ
This book shows that entrepreneurship is really about taking control of your life, and you don’t need a big startup to be an entrepreneur – you need personal responsibility and intellectual exploration. It’s a great book.
Penelope Trunk, Author, Brazen Careerist: The New Rules for Success

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